The Hardcore 24 mountain bike race is a favorite amongst hardcore mountain bikers and many of them are returning riders to this annual race event. A unique draw to this event is the 24-hour aspect. Riders navigate through forests and bomb down tree-lined trails all while lighting their own way in the night with helmet-mounted lighting kits. Endurance sports are growing in popularity as humanity pushes the limits of what man (and woman of course) can accomplish… within 24 hours. This was a ground-up development featuring concept, logo, and illustration. Project work included:

- Race Posters
- Sticker Decals
- T-shirts
- Social Awareness

A packaging redesign for Friendship Dairies cottage cheese was a much needed redefining of the brand aesthetic and tone. This was an opportunity to make an otherwise boring and commodity-driven product sold to an aging consumer become relevant and new again.

Concentrating key color-hits to single broad strokes for each SKU helped the brand stand out on the shelf and attract younger consumers, without alienating the current loyalists. We cheated a little and honed in on our target through qualitative and quantitative testing.

Modernizing the brand and putting a focus on protein along with shopability helped increase their total sales a wholesome 8.3%. Friendship has helped enliven the cottage cheese category and has risen it from it’s nerd-status to classy, protein-empowered beast mode.

We developed the handle “The Original Superfood” for Friendship Dairies to promote the wholesome benefits of Friendship cottage cheese. Low in sugars and packed with quality protein, it is truly one of the original superfoods ever created. We invented the Superfood Generator, an online tool to help consumers get new ideas for snack recipes. Project work included:

- Website Landing Page
- In-Store Messaging
- Online Tool
- Recipe Art Direction

This brand’s previous design was getting overlooked by both kids and parents. We helped Saputo® develop the Dairystar brand to be adorable and simple. Category normalcies were purposefully disregarded along with any leftover seriousness. Everyone knows the health benefits of milk but do they know if a cow laughed whether or not milk would come out her nose? Those and other important questions we asked ourselves along with what would a cow look like if she got cold and had to put a sweater on?

Sales kadzoopled for stores and restaurants while chugs-per-hour steadily increased for this brand.

Logo, identity, and package re-branding. Several aspects of brand development from form design to pack graphics, brand standards and social campaign. For this brand, artisanal collides with a crafty, rich and dark premium space for dynamic and unique color-blocking at shelf. Tuned to perfection. Killer good cheese.

Project Watson is a ground up brand development project. The brand has an adorable back story on how the product line from Bausch + Lomb came to be when an employee wanted to create quality dog care products that he felt good about giving to his rescue pup.

This was brand development project from the ground up for a talented Rochester NY snack-maker. This brand features very unique and inventive flavors so we wanted to paint the brand kit to be brightly colored and with a nod to artistic craftsmanship to honor the sport of jerky-making and snack development. Look for flavor favorites along with exciting new creations at many local retailers in the Greater Rochester snack community.

Friendship Dairies added 3 new fruit on the bottom SKU’s to their lineup. Branding is clean and minimal displaying a blanket of white with a scrumptious emphasis on the hyper-realistic fruit.

Images retouched by Rich Brainerd Studios/Matt Quinn

Developmental work that never made it to press. These visuals were created for a campaign to generate consumer awareness of a new customer rewards program for contact lens users.

2 wheeled sports adore me. I have been involved with our local mountain bike trail building club and have developed an identity and some pointed tactics that will facilitate better access to trails and community engagement efforts. Almost everybody can ride a bike and reap the benefits of improved mind and body from skimming through trees on channels of flowy dirt.

Campaign concept, design and illustration for Kodak Alaris. We featured actual image scientists to raise allure and credibility.

- Website
- Print Ads
- Infographics
- Portrait illustrations
- Brochures and collateral

A storytelling infographic explaining the creative process to participants of product development initiatives for this progressive dairy brand. A true brand-development project at it’s core.

We created and implemented the Friendship Fit to Go Mobile Mixer in Downtown Manhattan with celebrity chef Rocco DiSpirito to help the campaign launch for this creative dairy brand. We got the word out and “cultured” awareness for this East Coast fan favorite, along with some cool-factor mixed in to elevate brand perception with consumers.

A deep dive inspection of this premium cottage cheese brand showed that it rivals over the competition and these curds are craved by many. I love brands that believe in clean ingredients. The competition is watery and with additives and preservatives that are not good for our bodies. Brands like this make my job so much more fun and meaningful.

We created impact and helped to lift sales by not showing the actual cottage cheese and showing the decimated container after being consumed. Print ads in Better Homes & Gardens helped this brand expand into new markets while our Container Claimer helped consumers protect their healthy snack from hungry coworkers. Project work included:

- Print Advertising
- Website Design
- In-Store Messaging
- Brochure Sales Aid
- Container Claimer