The Hardcore 24 mountain bike race is a favorite amongst hardcore mountain bikers and many of them are returning riders to this annual race event. A unique draw to this event is the 24-hour aspect. Riders navigate through forests and bomb down tree-lined trails all while lighting their own way in the night with helmet-mounted lighting kits. Endurance sports are growing in popularity as humanity pushes the limits of what man (and woman of course) can accomplish… within 24 hours. This was a ground-up development featuring concept, logo, and illustration. Project work included:

- Race Posters
- Sticker Decals
- T-shirts
- Social Awareness