This brand’s previous design was getting overlooked by both kids and parents. We helped Saputo® develop the Dairystar brand to be adorable and simple. Category normalcies were purposefully disregarded along with any leftover seriousness. Everyone knows the health benefits of milk but do they know if a cow laughed whether or not milk would come out her nose? Those and other important questions we asked ourselves along with what would a cow look like if she got cold and had to put a sweater on?

Sales kadzoopled for stores and restaurants while chugs-per-hour steadily increased for this brand.